Focus Group as Social Debate source. A theoretical and methodological approaches

Abstract

This work has as aim think about the Discussion Group, as field of production of discourses and about the break epistemological between this technique and the Survey. His insertion in the process of capitalist production and culture of the consumption in the contemporary society, they returned the Group of Discussion, for the wealth of his verbal interaction, as the technique of investigation privileged to generate social discourse, concretely in the marketing and later in the field of the health.