AN APPROACH TO MARKETING STRATEGIES FOR WINE TOURISM IN MEXICO

Abstract

Tourism as an activity is defined as a service that can be offered as a tourist product comprised of different elements that improve such action with experiences that tourists or visitants may enjoy while surrounded by an environment where they can interact with community members, a geographical scenario and services that could be part of their leisure time or vacation.
Currently, there is a new tourist activity named wine tourism, which is a form of tourism that has many conceptual implications, but due to its characteristics it is related to rural tourism or alternative tourism, others are considering it as part of a new kind of classy tourism.
Marketing helps with tools that may be considered while mixing marketing for services; these variables may have direct impact on strategies when trading with wine tourism as a product.