SOCIAL CAPITAL AND NETWORKS OF COOPERATION IN THE TOURIST DESTINATION OF MONTAÑA: SAN MARTÍN DE LOS ANDES, PATAGONIA ARGENTINA

Abstract

The analysis of the level of competitiveness of tourist destinations, in unstable and turbulent environments, a product among other aspects of the effects of globalization and the emergence of different trends in the market, makes it necessary to complete it with proposals and actions that are aimed at partly reversing such a situation.

This work, aims to show through the application of the theory of graphs, the situation of the social capital and the networks of cooperation, in one of the most important mountain tourist destinations of patagonia argentina, such as san martín de los andes.

Although there are multiple organizations linked to tourism that are in the aforementioned destination, it was a question that has been achieved to be shaped by it, as well as its impact on the strategic aspects of the tourism sector of the place.