CARACTERIZACION DE LA INNOVACIÓN DE PRODUCTOS Y ESTRATEGIAS DE PROMOCIÓN EN EMPRESAS TURÍSTICAS GASTRONÓMICAS EN VALDIVIA

Abstract

This research work addresses innovation in gastronomic companies that operate in the city of Valdivia and that have decided to reinvent themselves due to the Covid-19 pandemic. The study seeks to carry out a diagnosis of the innovation of products and promotional tools of gastronomic companies. Through the application of surveys and semi-structured interviews, the results show a change in the behavior of these companies in the face of the appearance of adverse scenarios in the market.