The communication of marginalized invades the global village. Folkcommunication in the Internet age

Abstract

Although its performance as universal phenomena, the cultural system of expression used by the subaltern classes or marginalized groups, known as Folkcommunication, has had full scholarly attention almost only in the developing countries. In the singular case of Brazil, it was instituted an academic discipline useful for the linkage between popular culture and mass media. On the contrary of the apocalyptic forecast claiming its gradual weakness caused by the triumph of the media society, we indeed are testifying its resistance and update, by showing robustness in the digital age. Based on an exploratory research focusing the internet, this paper intends do explain how this contra hegemonic media system has increased the world diffusion of the feeling, thinking and acting forms played by the sectors economically excluded, the cultural marginalized communities and the political segregated groups.